7 Strategies Small Businesses Can Use to Reduce Employee Turnover

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Employee turnover can be costly for any company, but small businesses in particular can feel the crunch when they lose employees after investing their limited advertising, recruitment, hiring, and training funds. It’s a discouraging scenario that often leaves business owners wondering where they went wrong. While it’s important to realize that sometimes an employee’s reason [...]

Give Your Company an Edge by Acing the Basics

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As a business owner or manager, it may sometimes seem as if you have more responsibilities than you have time, energy, or ideas for carrying them out. At times like that, it usually pays to sit back, take a deep breath, and review the fundamentals. Assessing how well you’re doing in several key areas — [...]

Becoming More Productive at Work, Part 3: Practical Tips

The preliminaries presented in Part 1 and the principles presented in Part 2 of this series on productivity lead naturally to the collection of practical tips that follows. Implementing these tips can help you make productivity a more consistent part of your daily workplace routine. If you aren’t already using them, give these ideas a [...]

Becoming More Productive at Work, Part 2: Productivity Principles

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Once you’ve established the preliminary mental and lifestyle habits that prepare you for greater productivity, it’s essential to get a grasp on several key principles that will make it easier for you to put a variety of more specific productivity techniques into action. By recognizing the importance of these fundamental productivity principles, you’ll become better [...]

6 Money-Saving Strategies for Your Small Business

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Running a business can be expensive. With so many areas where money must be spent to keep the business viable, most entrepreneurs have discovered through personal experience just how easily money can slip through the cracks. Yet, modern business strategies and technologies can give smaller businesses a boost, making them more profitable and more competitive [...]

Current State of the U.S. Economy

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According to the Congressional Budget Office (CBO), the economic outlook during the next decade calls for a continued decline in the federal budget deficit this year and next, with the deficit dropping to $514 billion in fiscal year 2014 (as compared to $1.4 trillion in 2009). As for the economy in general, CBO projects that [...]

Why Your Business Needs a Safety Plan

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Workplace Safety: It’s the Law There are many good reasons for implementing a safety plan in your workplace, not the least of which is that it’s required by law for most businesses (though there are several exceptions). For those businesses that are subject to OSHA compliance, the number and extent of the regulations each business [...]

Harness the Power of ZMOT: The Zero Moment of Truth

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What can Winning the Zero Moment of Truth teach us about consumer buying habits and effective 21st century marketing? As it turns out, a lot! The Internet has revolutionized marketing, a fact of which most of us are aware — in theory, at least. But understanding the precise mechanisms by which this transformation has occurred [...]

How Critical Is a Website to Your Small Business Success?

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A recent small business survey reports a fascinating statistic on website adoption. It seems that, despite the powerful role that technology — including the Internet and mobile technology — plays in modern business, fewer than half of today’s small businesses use websites and only about 10 percent have mobile-optimized websites. This is a sobering revelation [...]